What follows are some ideas I had for setting the tone of the debate on financial reform. Just as with health reform, conservatives have already got their financial reform talking points from Frank Luntz, propagandist-in-chief. Following his format, I decided to put together a few talking points of our own, which coincidentally, happen to be grounded in truth, a word Luntz really doesn’t understand. (Full memo here (PDF))
When addressing the financial crisis, never forget it happened while on President Bush’s watch.
Yes, feel the pain. We’re all feeling pain. But never, ever forget that it was President George W. Bush who was in charge when it happened. Never forget that “deer in the headlights” look on his face when he announced the need for TARP, and by all means, remind voters of that every time you discuss the need for financial reform.
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