I’m on the Time.com site trying to view their year in images, and I cannot understand why they think it is a good idea to reload the page every time I advance to the next image. It is either a way to falsely inflate the number of pages I’m viewing while on their site or it’s just bad, bad design. If I can embed a slide show from my flickr images on this site that will either: a) autoplay, or b) advance to the next image with a simple click on the “next” button without loading the entire page, so can they, ads and all.

This comes right on the heels of loading up CNN.com and having a video autoplay with no input from me, delaying the page load and subjecting me to a preroll ad on a video I didn’t want to watch in the first place.

My suggestions:

  • Set your video to be paused when the page is first loaded, giving the user the option to view the specific video or not.
  • Give your users a slideshow and if you want them to click more, link the slide to a page with the single slide, description, and/or link to the original story, if available.

The user experience as it stands right now is so bad I will not make it through all 48 photographs. The only loser? The photographers, who deserve credit for making these beautiful images. Sorry photogs, but I cannot abide the continual reloading of the page. It makes me as crazy as having to click through 5 pages to read a 2-page article.

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