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My Challenge to Andrew Baron

by Karoli on April 14, 2008

It’s hot. Really hot. It’s been in the 80’s and 90’s for the past three days. The one thing that makes hot better? Diving in the pool, head first and getting that first rush of cool…even if the pool is heated it’s still cooler than the outside world. What really sucks though, is when there’s no pool and the best you get is a kids’ wading pool full of warm, grassy shallow water to stick your toes into. It’s hot, and an inch or two of warm, dirty water is not refreshing. It sucks.

That’s how I view Andrew Baron’s recent social experiment to auction his Twitter account on EBay, presumably as some sort of online social experiment to put a value to his followers. Or something. It’s the equivalent of wading in warm, unsatisfying muddy water.

This, of course, has launched a veritable storm of commentary about how much community is worth, whether a value can be assigned, whether an experiment like this means anything, yada yada yada.The auction bid is up to $1,550. And counting.

Guess what? I don’t give a rat’s ass whether his Twitter followers are a community or not. I don’t give a damn about whether he sells the account and with it, his name space on Twitter. Don’t care, don’t believe it proves anything one way or the other except this: It proves the shallowness of at least a few folks who actually care to waste $1500+ dollars on something that means exactly nothing.

Look at the Blogher widget on the right-hand side of my blog. After 5 days, $1,648 has been raised for their GlobalGiving project. Just slightly more than what’s been bid in this ridiculous auction.

Let’s think about what $1,550 could do. Especially on a day where there are food riots around the world, people here in our own country are going hungry, food banks are literally begging for donations, and the World Food Bank may well be bankrupt. Some examples:

  • Could fund microloans to help people in underprivileged countries to start businesses, farms , etc to become self-sufficient. Average microloan is $25.00 That’s 62 businesses that could be funded.
  • In Nepal, it buys a year’s worth of health care for 775 women and children
  • In Afghanistan, it provides reproductive healthcare and education to 1,240 women.
  • In Darfur, it trains 124 Traditional Birthing Attendants to care for pregnant women and newborn children.
  • In South Africa, it provides HIV/AIDS counseling to 124 women.
  • In Burkina Faso, it feeds 5,167 students one good meal every day.
  • In Africa, it would fund the construction of 10 fresh water wells
  • It can feed, clothe and school an orphan child for over a year.

Here’s my challenge to Andrew Baron: If you actually manage to carry this auction through to the end and there is an actual payment made, please donate it. Any of the charities above would welcome a donation like that, and at least your social ‘experiment’ could work to the social GOOD as opposed to being a simple exercise in self-flagellation.

To those of you who bid and lost, consider donating that amount you were willing to throw away on someone else’s Twitter account to a cause of your choice that needs you to help.

Truly, what matters about the word “social” are people.

UPDATE: Digg this post and get the word out.

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  • SuperZoe
    My first thought: who is Andrew Baron?! I love your take on the ego-driven insanity that is a by-product of the social network frenzy! And what good is the attention if everyone knows you aren't Andrew Baron?! So silly.

    And I will NOT google "who the hell is Andrew Baron?" just on principle. I have to do something important...check people.com (right after I donate blood, of course.)
  • joan
    hear, hear! great post.

    when you put it in this context - it makes so much of what we do seem frivolous, doesn't it?

    i hope andrew baron rises to your challenge.

    thanks for your efforts!
    joan @ globalgiving
  • Love this post, thank you!
    Donna @
    GlobalGiving
  • Love this post, thank you!
    Donna @
    GlobalGiving
  • Obviously, it's always good to donate to charity, so I'm not trying to knock your overall point here. BUT...it would be easy to make this argument about absolutely anything. Any hobby, any passion, any pastime, any activity, any trip. Anything. It's not a knock on Baron's little social experiment to say that the money might be better used if donated. Any money I spent this month on anything other than rent and food would have been more appreciated by someone less fortunate.

    There are a number of arguments to be made for declining Baron's offer, reasons that paying him for his Twitter account would be a wasteful and pointless transaction. But they have nothing to do with charity. I think the major flaw in the entire scheme is the freedom of Baron's followers to unfollow. If someone who wants to use the account for marketing starts sending out lots of Twitter spam, followers will simply opt out, and then that money was then entirely wasted. But this is a knock on the value proposition offer itself, not Baron's right to make it or anyone's right to take him up on it if they think they might financially benefit.

    You either believe that this is a worthwhile expenditure or not. What Baron decides to do with the cash afterwards is immaterial and, frankly, not really your business. (No one should be scolded into donating to charity. It's typically something people do because they WANT to do it.) Just my two cents.
  • @lons- Yeah sadly, it can be argued that our -pastimes- and activities are pretty damn retarded too. For all the preciousness anyone with a damn Twitter account and a social media byline has, you'd think the relevance would be pretty high. For all the change-the-world crap we have to hear from the likes of our ilk, it's CERTAINLY warranted to say 'hey wake the heck up, fools'. And then we'd all go OH YEAH maybe we are being kinda dumb.

    But no.
  • Bu the larger point here - he is using his influence in social media or on the web as a whole and it's enough to garner cash...yes? So while operating in that space-why not consider other ways in which to use that influence?

    Here is a community (I use that term loosely) that has JUMPED at attempting to buy his account. Why aren't they JUMPING to buy health care for women and children in nepal or jumping to provide birthing kits and doulas? In a fund raising effort LARGELY IGNORED by the tech/sm community?

    Everyone is buzzing about the money involved in selling a twitter account and discussing community and followers. Seems awfully shallow as they ignore the money, community, and followers involved in the blogher initiative.
  • Erin, yes. Thank you for zeroing in on that.

    What has been the itch on my back today has been how much effort is put into 'social media', networking, whatever you want to call it, and yet the real definition of social gets lost in there somewhere.

    If air is worth $1500, how much more value should be placed on the life of a man, woman or child? A Twitter account could be gone at the flash of a server or the whim of Twitter's owners itself. But that man or woman or child will still be hungry, or ill, or at risk for dying in childbirth.

    That was where I was heading, for sure. Let's really make social media social.
  • Well, I think I disagree. Many have already made the "unfollow" argument, so
    I won't unpack that again. The point I'm trying to make is twofold: 1)
    Trying to put a monetary value on a fluid community like Twitter is silly
    and insulting to the community; and 2) If you all have enough money to be
    tossing it around on air, why not do something good for others?

    Keep in mind, I did not ask him to TELL me whether he donated or not.
    You're right, what he does with the money (assuming there is any) is
    entirely his choice and none of my business. I simply challenged him to
    consider what the value of a real community is -- is it a commodity to be
    traded on an auction site or is it real people, here and abroad, starving?
    I obviously choose the latter. What he chooses is entirely up to him.

    Thanks for the visit.
  • Great challenge! Added to Mixx!
  • Thank you, Corvida! Much appreciated. :)
  • Hurray, Karoli. Thanks for your sane voice. I also found this through Queenofspain tweet and mightly glad Erin surfaced this for us. In fact, I myself crossed swords a tiny bit with others last night in twittersphere voicing similar sentiments: http://twitter.com/marilynpratt/statuses/788128863
    If it is any consolation, some of us are challenging our online community and social collectives to use all their ego-bo to raise money for the World Food Program. Our goal is 200,000 euro. Engaging with the community in the project http://www.sapfeedingknowledge.com is what makes most sense to me presently as a community evangelist. So thank goodness for your voice of sanity. And your list of action items. May your suggestions be virally propagated with the same epidemic proportions that poverty seems to be growing in the world. Yours was a bright clear pool near all the murky puddles.
  • Thank you, Marilyn. If Twitter were working right now I'd check your link,
    but it seems to be down. :) I will do what I can to help the cause for the
    World Food Program. What I read last night about the challenges being faced
    with regard to world hunger was truly frightening. I wish more time and
    focus would be put on this instead of bickering Democratic candidates.
  • marilynpratt
    @marilynpratt is where I am on Twitter. Think of how powerful to get the voices to harmonize around these themes. Can't stop thinking that your voice and Erin's were the clearest I've heard in weeks.
  • "Truly, what matters about the word “social” are people."

    Nice, Karoli! Thousands of women's lives changed forever. This has my vote. And Amen to adding another zero to the end of this number. We can do it...
  • Patrick Lajeunesse
    Did you really think he'd keep the cash? Clearly he should have said what he intended to do with it when he started this... but I would be stunned if he kept it, or even intended to.
  • It's his account. Why wouldn't he keep the cash? If he were auictioning for charity why not say so to encourage participation?
  • Excellent, excellent point!

    Found you (ironically?) through twitter today - thanks to Queen of Spain.
  • WhyMommy,

    Queen of Spain rocks. :) She's even threatening to flash her boobs if the big techie boys don't blog it. :) Welcome!
  • Veronica Giggey
    This is the first time I read your blog, you are amazing!
  • Hi Veronica and welcome to the blog! Thank you for those kind words. :)
  • Thanks, Elisa. Let's go for the extra zero on the end of that total on the widget. :)
  • @Erin, thanks! I'd like to see another zero added onto that widget counter.

    @christian did he say so? I doubt it, don't you?
  • Amen. So much is wasted on excess.
  • But he needs the cash.
  • YOU are my blogher heroine. HELL YES.
  • Wow, you rock. I blogged about how lame this was, but didn't even THINK to make the suggestion you're making. You will make at least one person think and do something different, I am sure. was just being snarky.
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