Comments on: Twitter Swarm: Motrin v. Moms

By: Baby Slings

Baby Slings — Tue, 08 Jun 2010 15:04:03 +0000

Very nice video!

By: Huggies realizes dads change diapers too. « the world according to schmogel.

Wed, 14 Apr 2010 14:51:29 +0000

[...] is A/B testing going on. Consider the first one a fail. I wonder where all the overly sensitive, pissed-off-at-motrin moms are on this [...]

By: Purelyyours

Purelyyours — Sat, 21 Feb 2009 10:32:39 +0000

Hey tom, thanks for the link I appreciate it!

By: Motrin vs Baby Carrying |

Motrin vs Baby Carrying | — Fri, 05 Dec 2008 01:30:12 +0000

[...] Karoli @ Drums and Whistles [...]

By: Karoli

Karoli — Mon, 01 Dec 2008 16:41:25 +0000

I agree with you and with your post, actually. At the end of my post I
suggested that they come to the community and have a dialogue. That didn't
happen. In my opinion, the right thing to do was to pull the ads, have a
conversation with the community, and then reform the campaign.

The ad I saw was not appropriate under any circumstances, frankly. It was
derisive and demeaning. However, the thought behind the campaign itself was
a good one, and with a different narrative (it was all voice over) it could
have been a much more effective campaign.

By: tom martin

tom martin — Mon, 01 Dec 2008 16:09:28 +0000

Interesting take. You might want to investigate some of the real statistics. You can find them here. http://tommartin.typepad.com/positive_disruptio...

The statistics indicate that Motrin actually screwed up and pulled too soon. The outrage was really quite confined and a better course of action would have been to engage the community versus running scared.

By: Greg Smith

Greg Smith — Fri, 21 Nov 2008 01:45:28 +0000

Wow. What an outpouring. Who organised the Motrin moms? My wifes carried all three of ours in a back sling. No pain. We still carry our little dog in a slign … and on the motorbike.

By: Karoli (Karoli)

Karoli (Karoli) — Tue, 18 Nov 2008 04:53:19 +0000

@dustin here http://tinyurl.com/5urar8 and http://bit.ly/10HyM

By: Cassy Fiano » Seriously? Motringate? Moms, step away from the computer.

Cassy Fiano » Seriously? Motringate? Moms, step away from the computer. — Mon, 17 Nov 2008 21:16:22 +0000

[...] babywearing causes back pain? Ooooh, that’s not only wrong, but also re-opening a sore spot. Karoli: Here’s the thing: These moms are pissed, and they’re pissed because it was a stupid ad that [...]

By: Karoli

Karoli — Mon, 17 Nov 2008 16:26:14 +0000

LOL! Seems like it would have been better to spend all that money making an
ad that would encourage purchase of the product rather than damaging the
brand. It didn't give me any pain, but then,neither did wearing my kids in a
sling.