Posts tagged as:

advertising

AIG. The company that’s too big to fail. Forget about retention bonuses for a minute and think about what brought us to the place where we’re sitting at home or at work or driving with the radio on listening to Congress scream at a guy who is making a buck a year to clean up [...]

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Motrin Steps Up, Apologizes

by Karoli on November 17, 2008

To give credit where credit is due…The offending video has been removed from the Motrin website. In its place, an apology:

Now would be the time for the criticism to end and constructive suggestions to begin, I think. So Motrin, come on back, get plugged in, and let the community work with you toward a [...]

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Twitter Swarm: Motrin v. Moms

by Karoli on November 16, 2008

Memo to Motrin:
Before you launch an ad on your site that’s targeting mothers of babies, you might want to run it by some focus groups that have…um…moms with babies.
There’s a problem with your first video: It does everything but slap your audience in the face, deride them for their (very personal) parenting choices with regard [...]

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Yesterday’s thought-provoking Twitter question of the day was this: Why, Karoli, are you moaning about being placed in the Style section of the NY Times when the ad running on the side of your blog is for JC Penney’s home store?
My response: No matter what subject I blog about, furniture is relevant. It’s pretty [...]

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This is the second notice we’ve received in the mail from these people. A couple of observations before I give details: a) There is no return address; only a telephone number; and b) There is no reference to which vehicle we should be considering a warranty for. Still, it looks pretty official, doesn’t [...]

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