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What Microsoft, Google, and Twitter should learn from AIG

by Karoli on March 19, 2009 · 16 comments

AIG. The company that’s too big to fail. Forget about retention bonuses for a minute and think about what brought us to the place where we’re sitting at home or at work or driving with the radio on listening to Congress scream at a guy who is making a buck a year to clean up [...]

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Motrin Steps Up, Apologizes

by Karoli on November 17, 2008 · 5 comments

To give credit where credit is due…The offending video has been removed from the Motrin website. In its place, an apology: Now would be the time for the criticism to end and constructive suggestions to begin, I think. So Motrin, come on back, get plugged in, and let the community work with you toward a [...]

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Twitter Swarm: Motrin v. Moms

by Karoli on November 16, 2008 · 28 comments

Memo to Motrin: Before you launch an ad on your site that’s targeting mothers of babies, you might want to run it by some focus groups that have…um…moms with babies. There’s a problem with your first video: It does everything but slap your audience in the face, deride them for their (very personal) parenting choices [...]

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