Motrin Steps Up, Apologizes

by Karoli on November 17, 2008 · 75 comments

To give credit where credit is due…The offending video has been removed from the Motrin website. In its place, an apology: Now would be the time for the criticism to end and constructive suggestions to begin, I think. So Motrin, come on back, get plugged in, and let the community work with you toward a […]


Twitter Swarm: Motrin v. Moms

by Karoli on November 16, 2008 · 28 comments

Memo to Motrin: Before you launch an ad on your site that’s targeting mothers of babies, you might want to run it by some focus groups that have…um…moms with babies. There’s a problem with your first video: It does everything but slap your audience in the face, deride them for their (very personal) parenting choices […]