Posts tagged as:

mommies

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Motrin Steps Up, Apologizes

by Karoli on November 17, 2008

To give credit where credit is due…The offending video has been removed from the Motrin website. In its place, an apology:

Now would be the time for the criticism to end and constructive suggestions to begin, I think. So Motrin, come on back, get plugged in, and let the community work with you toward a [...]

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Twitter Swarm: Motrin v. Moms

by Karoli on November 16, 2008

Memo to Motrin:
Before you launch an ad on your site that’s targeting mothers of babies, you might want to run it by some focus groups that have…um…moms with babies.
There’s a problem with your first video: It does everything but slap your audience in the face, deride them for their (very personal) parenting choices with regard [...]

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