track

Motrin Steps Up, Apologizes

by Karoli on November 17, 2008 · 5 comments

To give credit where credit is due…The offending video has been removed from the Motrin website. In its place, an apology: Now would be the time for the criticism to end and constructive suggestions to begin, I think. So Motrin, come on back, get plugged in, and let the community work with you toward a [...]

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Twitter Swarm: Motrin v. Moms

by Karoli on November 16, 2008 · 28 comments

Memo to Motrin: Before you launch an ad on your site that’s targeting mothers of babies, you might want to run it by some focus groups that have…um…moms with babies. There’s a problem with your first video: It does everything but slap your audience in the face, deride them for their (very personal) parenting choices [...]

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Tracking the Swarm

by Karoli on November 15, 2008 · 15 comments

Back on the “track” bandwagon, folks, and this time in response to a series of discussions on Friendfeed and Identi.ca/Twitter about why it matters, and why tracking anything less than the full stream doesn’t work. Brian Roy, who is working on a filtering tool for Friendfeed, wrote a post this morning claiming that “everything is [...]

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